Overview
Order notifications via SMS and WhatsApp reduce customer calls by 80% and build brand trust through professional communication.
Why Order Notifications Matter
The Problem Without Automated Notifications
Typical Egyptian E-commerce Store:
- Daily Orders: 100
- Customer Calls: 45-60 calls/day
- Questions: “Is my order confirmed?” “When will it ship?” “Where is it?”
- Time on Calls: 2-3 hours/day
- Customer Satisfaction: Low
The Solution: Automated Order Notifications
With Cartsaver:
- Daily Orders: 100
- Customer Calls: 8-12 calls/day (80% reduction!)
- Notifications sent automatically at each stage
- Time on Calls: 20-30 minutes/day
- Customer Satisfaction: High
Key Benefits
1. Reduce Customer Service Calls by 80%
Customers always know order status, no need to call and ask.
2. Build Your Brand Through Every Message
Every notification is a brand touchpoint with your store name.
3. Keep Customers Informed Proactively
Update customers at transition points throughout the order journey.
4. Reduce “Where is My Order?” Anxiety
Clear, timely notifications eliminate uncertainty.
Types of Order Notifications
1. Order Confirmation (Immediate)
Trigger: OTP successfully verified
Purpose: Confirm order is accepted, provide order number
Channel: SMS (reliable, immediate)
2. Order Preparation (Optional)
Trigger: Store marks order as “preparing”
Best For: Custom/made-to-order products
Channel: WhatsApp
3. Shipping Notification (Critical)
Trigger: Order shipped / handed to courier
Purpose: Confirm order left warehouse, provide tracking
Channel: SMS + WhatsApp
4. Out for Delivery (Most Important!)
Trigger: Order is with delivery person
Purpose: Ensure customer is available, reduce failed deliveries
Channel: SMS (must be reliable)
5. Delivery Confirmation
Trigger: Order marked as delivered
Purpose: Thank customer, request feedback
Channel: WhatsApp
Setting Up Order Notifications
Step 1: Enable Order Notifications
- Log in to Cartsaver Dashboard
- Navigate to Features → Order Notifications
- Toggle “Enable Automatic Notifications” to ON
Step 2: Choose Notification Events
Select which events trigger notifications (Order Confirmed, Shipped, Delivered, etc.)
Step 3: Customize Message Templates
Each notification type has a customizable template with dynamic variables.
Best Practices
Message Content
- Use bilingual (Arabic + English)
- Keep under 160 characters for SMS
- Include order number and key info
- Use 1-2 emojis maximum
Timing
- Send OTP immediately
- Send “out for delivery” at 8:30-9:30 AM
- Avoid sending during prayer times for marketing
Channel Selection
- Use SMS for critical notifications
- Use WhatsApp for rich content
- Enable fallback (SMS → WhatsApp → Email)